Yahoo Inc. doubled its first-quarter profit in comparison to the first quarter of 2004. In a fierce battle for internet prestige, Yahoo Inc. announced today that it earned $204.6 million, or 14 cents per share, during the three months ended in March 2005. This is approximately double Q1 2004 earnings which were $101.2 million, or 7 cents per share. Experts suggest that "Yahoo's performance reflected the Internet's increasing appeal for advertisers, who are eager to reach the growing number of people spending more time online." (Newsfactor). Google has not yet announced its earnings for Q1 2005.